Pay-Per-Click

Pay-Per-Click – Online advertising technique that only charges when
the ad is clicked

Sponsored Listing – Search engine result where placement is
typically determined in order of the highest pay-per-click

Organic Listing – Natural search engine listing determined when a
search engine finds your site through a crawler or search engine
submission

IP Cloaking – A technique of disguising an IP address

Spider or Bot – a computer program that systematically performs a
function on a web site, such as, repeatedly clicking on a sponsored
link for a specified search term or URL